Freelance Consultant · Barcelona

Digital systems for food brands that actually work.

I help hospitality groups, culinary agencies and food brands replace chaos with calm, custom workspaces - so your team spends less time on admin and more time on the food.

Michelin kitchens × VC-backed tech

A flat lay of fresh tomatoes, basil, olive oil and a Michelin-style amuse-bouche next to a laptop and notebook
5+
years in product
3★
Michelin kitchens
7
countries lived in
4+1
languages

How I help

A menu of services

Hourly · Project-based · Fractional

Operational Audits

I shadow how your team really works, then map every bottleneck, double-entry and mystery WhatsApp group costing you hours.

01

Custom Digital Playbooks

One clean workspace - Notion, AI automations, modern stacks - replacing the spreadsheet-and-chat soup your staff is drowning in.

02

Guest & Client Retention

Lifecycle systems borrowed from SaaS: VIP tracking, lead pipelines, post-visit follow-ups. Loyalty, but on purpose.

03

Stress-Free Team Training

A system only works if the team uses it. I onboard your staff step-by-step until the new tools feel easier than the old ones.

04

From kitchens at Osteria Francescana, to scaling Europe's largest B2B catering platform inside , to building a productivity SaaS through - I've worked every side of the food-and-tech pass.

Ready to clean up the kitchen - digitally?

Tell me about your team. First call is on me.